When Developing Your Next Marketing Campaign, Don’t Forget About SEO

Search Engine Optimization

Written by Guest Blogger: Chad Thiele, Marketing Analyst and Strategist Smart marketers know the importance of providing the information that their customers are looking for not where they think it should be, but where their customers think it should be. Providing a clear and consistent message at every touch point can potentially determine whether or [...]

What Social Tool to Use & When

Which Social Media do I Choose

What do you think of when I say “Social Media”? The big three? Facebook, Linkedin and Twitter? They are all so different. Which do you choose and when should you use each tool. As you may have guessed it isn’t about you, it’s about your customer. Now, put on your customer hat. What kind of [...]

Why Professionals Take Their Linkedin Profile Seriously

Linkedin

LINKEDIN: 120m+ connected professionals around the world; executives from all Fortune 500 companies; over 2 million company pages — More than likely you have a Linkedin profile. Most of us do. But would you be ready to put it to use if you lost your job tomorrow? As a former trainer for Project: Link it [...]

How Your Customers Judge You

Better Customer Experience

Years ago when I developed websites, I had a manufacturing client. They told me that it didn’t really matter how good their site looked because just being online made them better than their competition. They went on to tell me most of their competition had not launched a website yet, so that made them “better” [...]

3 Things that Will Change in the Digital Decade

The Digital Decade - What Will Change?

Devices are changing, how we interact with each other is changing, and how consumers are consuming content is changing. Here are three things I see changing in the Digital Decade. 1. Terms used to separate marketing tactics will evolve. Internet Marketing. Social Media Strategy. Traditional Marketing. “Online” or “Interactive” Marketing in some cases are becoming [...]