ABOUT STRATEGY E-SSENTIALS

Karin Khuhro founded Strategy E-ssentials in the belief that every company, no matter what the size, no matter what the business, needs an online presence and strategy. Today this simple belief has evolved to helping companies of all shapes, sizes, styles and industries use the Internet and related digital technologies to increase sales, uncover quality leads and retain happy customers.

During her 15 years in the online and digital marketing field, Karin started to see a recurring theme. Clients were confused, afraid and over whelmed by the number of choices and possibilities for online marketing. To simplify the choices, Karin came up with what she calls the "Cake Analogy". It's a simple way to separate out the various options and their level of importance for your company and given your circumstances. Strategy E-ssentials uses the Cake Analogy to help their clients develop successful online marketing plans.

Find your online marketing recipeCreating Your Ideal Cake

Cake - Your cake is composed of the Essential ingredients for your business. Strategy E-ssentials works with its clients to get a comprehensive understanding of their business, long and short term goals, resources, history and more and then uses 15 years of digital experience to determine the Essential cake ingredients.

Icing - Icing items are considered Important to enhance your business and make for a more professional cake, but they are not Essential. For example, email marketing may not be an essential ingredient for some businesses. However if used correctly, a well developed email marketing campaign can increase customer retention and bring in new clients.

Decorations - The beautiful yet not Essential, and not necessarily Important, decorations. These are the Nice-to-Have. As with a fancy cake, the decorations may look nice and add interest, but if your cake is missing key ingredients or the icing is made of the wrong ingredients, beautiful decorations will not save you from wasting time and money.

Are you ready to find your Essential ingredients? Contact Strategy E-ssentials today!