Founded in early 2008 by experienced online marketer, Karin Khuhro, Strategy E-ssentials, Inc. started as a traditional online marketing strategy and production company. In its early years, Karin and her Partners served clients ranging from global giants to local landscapers in the areas of web site design, search engine optimization, pay-per-click advertising, online marketing strategy, social media, email marketing, online analytics and much more.
It wasn’t long after founding Strategy E-ssentials that Karin received requests to speak at various organizations, private companies and groups. While speaking, Karin realized business owners desired not only to have general knowledge on a subject, but often asked for step-by-step instructions that applied to their specific business or situation. This hand-on approach wasn’t often addressed outside of the very expensive client/agency or consultant relationship. The idea to marry knowledge, know-how and access to trusted connections, and to make it all accessible to small and medium sized businesses, began to percolate.
Then in 2011 the opportunity presented itself and Strategy E-ssentials evolved from a pure production company to a company dedicated to online marketing Knowledge, Know-how and Connections for business owners. E-ssential Learning programs were developed to provide information in terms that business professionals from all industries could understand. E-ssential Doing programs were developed to provide a bridge between the knowledge and the application of the knowledge. Finally, Strategy E-ssentials partnered with selected experts and specialists to present the programs and help implement services for our clients.
