Linking Online Marketing Ideas to Action
What I Learned this Week: Video is 53x More Likely to Show Up on Page One in Google This is the first post of what I hope will be a long series of posts under the subheading, “What I Learned This Week”. With all the great marketing information being shared by seasoned professionals and industry experts during our [...]
The new Facebook page design rolled out today. Check out Strategy E-ssentials’ new page and let us know your thoughts. So what’s new? Page Cover Photo for a fresh new look. The new look is basically Timeline for business pages. You now have a whopping 851 pixel wide x 315 pixel tall space to work within [...]
Fans = More Customers…Right? Many of the businesses that have embraced Facebook appear to still be busy trying to acquire as many fans as possible. There are obviously benefits, right? More fans equals more potential customers, or so some business owners seem to think. One of the first questions a business client typically asks of a social media professional is, [...]
Beyond the Check-In The number of people who own smartphones in the United States continues to rise. According to comScore, for the three-month period ending in December of 2012, 97.9 million people in the United States owned smartphones, up 12% from the preceding three month period. With this in mind, it is becoming essential that [...]
Search engine optimization (SEO) is starting to become more social. In the past year alone, social media has become increasingly more important when optimizing your site for Google and other search engines. Although it’s true that social media is still a relatively small portion of how the search engines determine the overall rank of a [...]
If you have a blog or you’ve seriously considered starting one, you’ve probably heard the familiar refrain, “WordPress is the best!” Fans have believed this to be true about blogs for years. When I started working with blogs, the first thing my programmer friends said to me was, “You’re using WordPress, right?” At the time WordPress seemed [...]
So far in our three-part series on 3 predictions over 3 years we’ve looked at Mobile Marketing and Video Marketing, but what about Social Marketing. Is this “hot trend” cooling down? Is reality sinking in? Have we tired of starting every article with how fast Facebook has grown or how many people tweet each day? Are [...]
Every year around this time there are thousands of articles written “predicting” the new year’s events and trends. We rarely go back and look at the past year’s predictions to see how meaningful these predictions really are. Are we getting just the same story in a different set of clothing from one year to the [...]
At this fall’s Social Media Success Stories, moderated by Strategy E-ssentials, guest speakers Kris Newcomer from Gold Nugget Tavern & Grille, Rachael Eide from Lakewinds Natural Foods and Abbey Tosic representing St. Paul Classic Cookie Company told a room full of business owners what’s working for their business when it comes to social media. 6 Tips from Savvy Social Businesses 1. Measurement is vital. One of [...]
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