Why Holiday Shoppers Don’t Buy From You & What You Can Do About It

Don't Make Me Wait

Written by: Chad Thiele and Karin Khuhro The holiday shopping season is now upon us. For some, this means buying special gifts for the people who matter the most. To others, it means purchasing some very cool stuff at discounted prices. However, for many of us, when we think of the holiday shopping season, we […]

5 Tips for creating your own QR code

Written by: Brad Maulucci Be sure to read part 1: QR Codes & MS Tags – What are they and how do you read them? Two-dimensional (2D) barcodes, also known as smart tags, QR (for Quick Response) codes, MS tags and the like, have a wide variety of uses. Some uses include: Display a Text […]

How Your Customers Judge You

Better Customer Experience

Years ago when I developed websites, I had a manufacturing client. They told me that it didn’t really matter how good their site looked because just being online made them better than their competition. They went on to tell me most of their competition had not launched a website yet, so that made them “better” […]

Do You Ass-u-me Too Much?

Better Customer Experiences by Not Assuming

Recently I had a very poor customer service experience at a favorite local restaurant. In a nutshell… We received a special offer in the mail for a restaurant where we are frequent diners. Upon arrival the four of us were seated by a new waitress. We presented her with the offer. Her mood seemed to […]

What to Do if You Get BAD Review

Bad reviews, negative comments, angry feedback, if you’re in business you’ve either already been at the receiving end or will be at some point. It’s inevitable. Sadly you can’t please all the people all the time. People have bad days, you have bad days. Now the question is, what to do about those bad reviews? […]

Sell More Using Customer Reviews (Part 1)

When done correctly, product and service reviews can be one of the most powerful selling tools on your website. Best of all, you don’t need to be an e-commerce website (sell online) to benefit from reviews. Reviews benefit both the customer and the company. In this post, I will focus on how your customer benefits […]

How Inconsistency Kills the Sale

Recently I needed to buy a rain jacket for my daughter. I’ve had good success with the quality of L.L. Bean, so my first instinct was to head to llbean.com. My search started with Kids’>Girls’>Outerwear>Jackets. This revealed 13 choices of which seven appeared to be a rain jacket of some type. After a painful review […]

Are We Forcing Customers to NOT BE LOYAL?

Whenever the words CUSTOMER LOYALTY are uttered, one tends to hear some consistent themes. ·Customers are not loyal due to poor customer service/experience. ·Price drives customers from one brand, store or product to the next. ·The lack of a relationship with the customer leads to a lack of loyalty. All this is true, but there […]

Do’s & Don’ts – Redesign Your Site for #1

Regardless of the size of your website, a redesign can be a big undertaking. There are many factors to consider when redesigning, but today I want to focus your attention on the number one person when redesigning your site. Not your CEO, not the head of Marketing or Sales, not your website designer…YOUR CUSTOMER. When […]