Sell More Using Customer Reviews (Part 1)

When done correctly, product and service reviews can be one of the most powerful selling tools on your website. Best of all, you don’t need to be an e-commerce website (sell online) to benefit from reviews. Reviews benefit both the customer and the company. In this post, I will focus on how your customer benefits […]

How Inconsistency Kills the Sale

Recently I needed to buy a rain jacket for my daughter. I’ve had good success with the quality of L.L. Bean, so my first instinct was to head to llbean.com. My search started with Kids’>Girls’>Outerwear>Jackets. This revealed 13 choices of which seven appeared to be a rain jacket of some type. After a painful review […]