Essential Doing: Keys to Website (re)Design

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Keys to Successful Website (Re)DesignE-ssential Doing: Keys to Website (re)Design

In our E-ssential Doing working session Keys to Website (re)Design, you will partner with Alan Wallner via phone and shared screens to take what you learned in your E-ssential Learning webinar and implement a process for your website. Each participant will receive a digital workbook covering the exercises we will be covering.

What We Cover:

  • Setting up your website’s business OBJECTIVES
  • Defining and prioritizing your TARGET AUDIENCE
  • Defining your CUSTOMER LIFE CYCLE
  • Creating audience PERSONAS
  • Creating your MANIFESTO
  • Creating your BRAND VOCABULARY


Valued Bonus!

• Step One: Website reDesign workbook –  a valuable tool to be used both during your E-ssential Doing session session and to keep for reference as you develop your website.
• Value Proposition worksheet – your step-by-step guide to creating your elevator pitch, brand promise, positioning statement and unique selling proposition online.


Your Results

During this session will receive the knowledge and tools to identify your website objectives, speak to your target audience, and leverage your brand. Armed with this critical information, you can move more efficiently through any website redesign process and come out on the other side with a more effective website.



The first E-ssential Doing: Keys  to Website (re)Design is expected to be scheduled during the last week of April. Because our sessions are small (up to 3, non-competing businesses), we work with all participants after enrollment to determine the day and time that works with their schedule. Reserve your place by signing up today!



These hands-on workshops sell for $750+ and provide businesses the tools they need to succeed online and off. As a special for our online audience, Alan is offering this workshop for only $250. Each session is 1.5 hours in length and includes up to three non-competing business. Don’t leave your web presence to chance, sign up today!

Regular: $750

Online Only: $250


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About Karin Khuhro

Karin Khuhro is a Digital Marketing Strategist, Speaker and Copywriter. As the owner of Strategy E-ssentials she works with other savvy marketers, digital specialists and business leaders to bring knowledge, know-how and solutions to small and medium sized businesses. Connect with Karin on Google+ or Linkedin.