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In this fast-paced, one hour E-ssential Learning webinar, award-winning copywriter Bev Bachel will teach you how to write copy and develop content that delivers results. Drawing on more than three decades of experience working for companies in diverse industries, Bev will teach you:
The difference between copyrighting and content development—and why you need them both- Easy-to-implement tips to make your copy more readable
- Ideas for generating informative content that can help convert prospects into customers
- Why headlines matter (and how to write great ones)
- Ways to tailor what you write so search engines find and return your content
By the end of the session, you’ll have practical strategies for writing copy that sells and dozens of ideas for content marketing.
Reserve your spot today and secure your invitation to an exclusive follow-up E-ssential Doing session during which Bev will work with a small group of business owners to address specific needs, answer questions and recommend specific tactics you can use to improve your site.
About our Presenter
Bev Bachel is an award-winning writer, author and content developer. The founder of Words At Work and Idea Girls, two successful Twin Cities marketing and employee communication agencies, Bev knows how to unleash the power of words—and deliver results.
Her clients include some of the world’s biggest companies, as well as local start-ups looking to make a name for themselves. From naming to positioning, from tagline development to blogs, case studies and white papers, Bev knows how to put the power of words to work.
Known for her ability to inspire others, Bev is also the author of What Do You Really Want? How to Set a Goal and Go For It and is a frequent writer and speaker on goal setting, creativity, entrepreneurship and more.
