- Do your competitors have a better website than you?
- Do you wonder what content to put on your website?
- Are you frustrated with your current website?
In this follow-up session to Alan Wallner’s sold-out webinar, Keys to Website (re)Design, Alan will teach you a proven process to plan and develop your winning website.
A winning website means you are addressing the needs of your target audience through your words, graphics, and site functionality to get results. By strategically planning your website, you learn not only how to relate better to your audience but how to turn browsers into buyers.
- Fundamentals for setting up your website: Save time and money by avoiding common mistakes!
- Best practices for defining and prioritizing features and content: It can be challenging to prioritize everyone’s wants and needs on the website. Have a process to leverage when your list gets too long.
- Basic SEO and social media integration: Learn the basics of SEO to get your website headed in the right direction for better search results. Learn ways to leverage social media platforms such as Facebook, Twitter, and YouTube on your site so they become enhancements to your message rather than distractions.
- How to create a content plan: Learn what a content plan is and how it can help you manage content on your website.
- Essential resources: Get a list of helpful resources for the essentials of website development, design, and SEO.
By the end of the session, you will have a process that you can use to design and create a website that gets results!
About our presenter
Alan Wallner is a brand marketing professional with more than 25 years of experience. He has worked with a variety of brands ranging from small start-up companies, to ones as complex as the U.S. Marine Corps. He works with companies to create, build, and grow their brands so they are focused on attaining their business objectives and meeting the needs of their target audiences.
Alan believes your company’s brand foundation is critical to building the culture and success of your business. This culture helps define your ideal customers, your ideal employees, and your ideal working environment. With this foundation, you can create customer-centric website that positions your business for success.