Facebook: Love ‘m or Hate ‘m They Always Steal the Show

Facebook love it or hate itThis week it’s all about Facebook and their upcoming IPO. You can’t go anywhere online or in your Inbox without seeing a love it or hate it comment about Facebook. Here is just a random list of some of the articles hitting my inbox and screen this week:

 

After reading all the rah-rah and nay-say. I decided there are two camps that marketers and analysts gleefully jump in and out of when it comes to whoever or whatever is in the spotlight. There are the doom seekers, “You won’t make it because…” And there are the idealists, “I love you no mater what.” The irony of it all is through the chatter, Facebook becomes bigger than ever. We make Facebook big whether it is through our¬†fascination, or our irritation.

 

Bottom line… as a business, what’s a practical way to view Facebook? It’s a tool. A tool that you:

DO NOT OWN

YOU DO NOT CONTROL

and YOU DO NOT TELL WHAT TO DO.

Period.

If you can handle these facts along with the reality that it could go the way of MySpace someday, you’re just fine. Don’t get swept up into the Facebook typhoon. As with anything in marketing, it’s worth testing, trying new strategies, exploring, but as my grandmother liked to say, “don’t go putting all your eggs in one basket.”

 

 

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About Karin Khuhro

Karin Khuhro is a Digital Marketing Strategist, Speaker and Copywriter. As the owner of Strategy E-ssentials she works with other savvy marketers, digital specialists and business leaders to bring knowledge, know-how and solutions to small and medium sized businesses. Connect with Karin on Google+ or Linkedin.