Linkedin’s 200 Million Members -What it Means


If you have been anywhere near Linkedin lately you have seen the awards. They read:


“Recently, Linkedin reached a new milestone: 200 million members. But this isn’t just our achievement to celebrate — it’s also yours. I want to personally thank you for being part of our community….”


A Million Reactions

What is more exciting than the awards is the reaction of the members. Hundreds of my connections are posting and tweeting proud comments such as:

  • “Wow, top 1%!”
  • “Thank you Linkedin.”
  • “I can’t believe I’m in the top 1% of Linkedin users!”
  • “What an honor.”
  • “Check it out, I’m in the top 5%.”
  • “Top 5% who knew?!”

It’s interesting that such a simple gesture can mean so much to so many. What it says to me is that as professionals we don’t receive a lot of public praise or recognition. Sadly, I would venture to guess that for as many professionals that are posting and tweeting about their accomplishment, there are equally as many feeling they didn’t achieve something because they didn’t receive a little blue award certificate. Of course they will firmly deny their feelings if asked, but the feelings remain if you look into their eyes or listen carefully to their words.


The Need for Recognition

Linkedin first tapped into the heart of the human need for public recognition when they launched the Endorsement feature. Today, daily emails from connections endorsing your skills is almost a daily occurrence. For many, it no longer comes with the rush of excitement it had. In the early days of the Linkedin Endorsement feature if a client, peer, boss or connection endorsed you for your skills it felt good – great in fact. Then the newness wore off. People started misusing the feature and endorsing everyone for anything even if they had never worked with them or seen them in their lives. The magic was gone. Don’t get me wrong, it can still feel great to have the “right” person endorse you for your skills, but it’s not quite the same as when it seemed special.


Uncovering A Need

Linkedin has rediscovered something we all need but we don’t often recognize — recognition and praise. More specifically, PUBLIC recognition and praise in front of our peers. I commend them for trying to putting a positive and personal spin on the sometimes negative or emotionless nature of business. I have read/heard the naysayers out there who are irritated that Linkedin is using the 200 million member mark for marketing purposes. The naysayers believe Linkedin is using members as megaphones around the web for their message. Although this may be true, the fact remains that the message made people feel good!


Businesses, bosses and even clients can learn something from this little Linkedin experiment, recognize your people, your clients and your employees. They NEED it.



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About Karin Khuhro

Karin Khuhro is a Digital Marketing Strategist, Speaker and Copywriter. As the owner of Strategy E-ssentials she works with other savvy marketers, digital specialists and business leaders to bring knowledge, know-how and solutions to small and medium sized businesses. Connect with Karin on Google+ or Linkedin.