New Facebook Page Open for Business

Facebook new business pages are OPEN

The new Facebook page design rolled out today. Check out Strategy E-ssentials’ new page and let us know your thoughts. So what’s new?

 

Page Cover Photo for a fresh new look. The new look is basically Timeline for business pages. You now have a whopping 851 pixel wide x 315 pixel tall space to work within the Page Cover Photo. But before you get all excited and start throwing in your latest ad, call to action or another forbidden item,  you had better take a minute to read Facebook’s rules . Page Cover Photos (according to FB) cannot contain:

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

An interesting rule indeed for business pages that are trying to attract customers. I will be interested to see how FB will manage to enforce this rule and how long it will be before half the pages you go to are violating one of these points.

 

You decide what’s important and how it looks. If you’ve implemented Timeline in your personal profile you know how to use the tools that have just opened up to you as the business admin of your Facebook page. Now you decided how important a post or item is. You can highlight and item by clicking the star which makes the post span two columns. You can pin and item so it always says in one place or you can hide an item entirely.

 

Private messages. Finally FB has implemented private messages from “fans” to business page admins. I never could figure out why you would want the whole world to see every comment you had for a business on the Facebook wall. Sometimes you just need to contact the admin directly and in some cases it can be difficult to do. With this new design, FB has allowed for private messages.

 

Overall the new design feels like chaos to me. I don’t know where to look. Certainly it has the potential to be more colorful and possibly even better designed than the old FB business pages, but I’ll need to get my arms around how to organize everything before I feel better about the layout. Change is always a bit jarring at first, but I’m sure with time the new design will grow on me. As marketers, I’m certain we’ll discover new and interesting ways to convey our messages in this new layout. I’d be interested to hear your thoughts. Have you changed your business page? Will you before the March 30th deadline?

 

Photo: “Monica’s Dad” Flickr
Be Sociable, Share!
About Karin Khuhro

Karin Khuhro is a Digital Marketing Strategist, Speaker and Copywriter. As the owner of Strategy E-ssentials she works with other savvy marketers, digital specialists and business leaders to bring knowledge, know-how and solutions to small and medium sized businesses. Connect with Karin on Google+ or Linkedin.