Tactics without strategy is the noise before defeat.ONLINE BUSINESS STRATEGIES

Strategy E-ssentials was founded with the belief that a project without a well thought out and realistic strategy is a project waiting to fail. This is why most projects start with a strategy, or Recipe as we call it. After the Recipe is complete, we work with our clients or their third party sources to execute the recommended ingredients. A Recipe is divided up into three priorities:
  • Essential
  • Important
  • Nice-to-Have

To determine the right ingredients for your business we look at the big picture, not just the tactics. We help businesses align their online and offline strategy to make a more powerful and consistent business and marketing plan.

Learn more about how a Customized Recipe can be the first step towards your Online Success.

 

 

DIGITAL MARKETING STRATEGY

Your Digital Marketing Strategy is everything on, and related to, the Internet and digital technology - web sites, online advertising, email marketing, mobile marketing, search optimization, and more.

We start the process by learning about your business, industry, short and long term goals, history, resources, customers, etc. From there we apply over 15 years of knowledge in areas such as: digital marketing, consumer studies, best practices, online tools, specialized techniques, current trends and more to come up with your unique Recipe.

 

WEB SITE BUSINESS STRATEGY

A Web Site Business Strategy is applicable for the company that has already invested in a Digital Marketing Strategy and needs a more detailed strategy for one or more web sites. Similar to the Digital or Custom Strategies, a Web Site Strategy is divided up by Essential, Important and Nice-to-Have.

The Web Site Business Strategy does not cover general marketing, or other elements outside of the web site(s). It's sole purpose is to focus on the business strategy for the site and what is required to reach specific goals as identified by the client and Strategy E-ssentials. These goals may include increase in visitors, conversion, or leads. Methods to reduced bounce rate, costs, customer service requests or other essentials key performance indicators.

CUSTOMIZED STRATEGIES

Customized Strategies apply after a company has already completed a Digital Strategy to determined their focus and specific goals. Customized Strategies can cover any number of topics including, but not limited to: Products, Services, Business Initiatives, Social Media, Email or Mobile Marketing.