How to Sell Complex Products Online


Five years ago I was excited to be buying the first laptop for my new business. Fast forward to January 2013. It’s time to retire the 5-year-old laptop for a newer, faster, sharper model. Unlike my first shopping experience, I’m not excited. I loath researching laptops. It pains me to learn and relearn  about RAM, […]

How Inconsistency Kills the Sale

Recently I needed to buy a rain jacket for my daughter. I’ve had good success with the quality of L.L. Bean, so my first instinct was to head to My search started with Kids’>Girls’>Outerwear>Jackets. This revealed 13 choices of which seven appeared to be a rain jacket of some type. After a painful review […]