WORK BY STRATEGY E-SSENTIALS

Online Marketing Strategy

Problem: Dr. Beth Erickson needed a multipurpose web site. The site needed to be attractive, yet functional. It needed to be informative, yet current. She wanted to let her audience know how to listen to her radio show, where to buy her books and what she was talking about today. She had dabbled in social media, but really didn't understand how it worked or how to make it work for her.

Solution: A comprehensive Online Marketing Strategy which took into account the full online presence of Dr. Beth and wove her current and future goals into the plan in such a way that it was manageable for her.

Results: The strategy revealed a completely new web site was needed to achieve the objectives. The site not only needed to have a more refined look, but required key functionality such as integrating all Dr. Beth's social media platforms. The new site also needed to be a launching pad for Dr. Beth's books and teleseminars. The new "Shop" section was developed it be easy for the client to add or delete products. The book pages take advantage of Dr. Beth's high ratings in Amazon by drawing from real Amazon customer reviews.

The "Today's Topic" section became Dr. Beth's social media dashboard with live feeds from her most recent blog posts, tweets and Facebook postings. An insightful, coherent and consistent social media presence is critical for a personality and author such as Dr. Beth Erickson. To ensure optimal results, Strategy E-ssentials helped train Dr. Beth and her partner how to best utilized Facebook, Twitter, LinkedIn and her new blog. Through this training and consultation Dr. Beth was able to successfully propel her latest book to the top of Amazon's best seller list in just two hours!

Site Design

Problem: The Ovations Salon Spa design did not reflect recently changed branding, the content was out of date and the owner had difficulty making simple site updates such as adding photos or new content.

Solution: Web site design and an easy to use content management system.

Results: An eye-catching web site that not only reflects Ovations new brand and style, but is easy to update by the salon staff.

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Problem: Heidi's Lakeshore Gardens (HLG) was going through a brand change to Heidi's Lifestyle Gardens. Their web site and other materials needed to reflect the new look and feel as well as: make it easy to update and add articles on gardening tips, add a new weekly blog, notify visitors of their new Facebook page and incorporate a new events calendar.

Solution: Working with the ad agency that developed their new brand, Strategy E-ssentials redesign the HLG web site. New tools and techniques were employed to make it easier to accommodate additional sections and site functionality.

Results: Traffic to the new Heidi's Lifestyle Gardens increased eight fold year over year. Analytics show visitors are exploring more pages than ever before and customer response continues to be exceptionally positive.

Search Engine Optimization (SEO)

Problem: EG Rud & Sons web site had never been optimized for search engines. The company was not appearing in search results for keywords related to their industry and only had a minimal results for their company name. The web site had recently been through a significant redesign and they were looking for a company that would partner with their designer to increase exposure for local search as well as search terms related to Land Surveyor.

Solution: With EG Rud's designer serving as the implementation artist and gatekeeper, Strategy E-ssentials set out to provide a detailed plan to help EG Rud increase their overall online exposure through natural search.

Results: Within weeks of completion, EG Rud & Sons not only doubled their listings for their company name, but started showing in Google, Yahoo and other engine results for important keyword phrases such as Land Surveyor MN.

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Email Marketing

Problem: Heidi's Lifestyle Gardens had been sending a paper newsletter to all of their client's every month. They didn't know if their newsletters were being read and wished they could reach their prospects through a more affordable method.

Solution: As part of their initial online marketing strategy, it was discovered that email marketing would allow Heidi's Lifestyle Gardens not only to save money and be environmentally friendly, but it also provided easy, affordable access to prospects and the ability to track results.

Results: Heidi's Lifestyle Gardens has seen amazing results with their monthly emails to clients and prospects. Email open rate averages at 40% (industry average is generally quoted at 15% - 20%). Meanwhile their email list has continued to increase each quarter.

Contact Strategy E-ssentials to learn about how we can help you!

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